Last Thursday I attended the C&A summer in the city rooftop party at the C&A store Rotterdam. As you may know from my former posts I already did some great things with C&A. I went to their big Cindy Crawford fashionshow (watch the video here) in Dusseldorf and flew to Madrid for their Reimagine campaign by C&A (click here to read the post about it). C&A is renewing, has more fashionable items and wanted to show this to the trendy crowd. Last Thursday was the perfect moment to throw out all the stops. The venue was beautiful, the weather was good and the cocktails were perfect. Brands usually show their new collection on the catwalk but C&A chose for a different path. During the event couple of models showed the collection for SS13 (this collection is now in stores). The models were happy and really displayed the summer in the city feeling. Two models went picnicking, some played with the ball and the rest of the models did other summer activities. With a cocktail in my hand I fell the summer feeling and directly chose my favorite pieces.
Another nice thing, during the event I got interviewed by ANP and RTL Boulevard (CLICK HERE for the interview with RLT Boulevard). Do you want to get impression of this amazing event? Please watch the video’s below. I am curious what you think of C&A? Have a nice weekend and enjoy the sun!